About Us


Popset Pty Ltd was established in 1985 and the knowledge and expertise of co-directors Mark Loyd and Debbie Graham-Loyd have earned the reputation that makes it one of Australia’s most respected companies, and the ultimate choice for Total Show Concept, Supply of Talent, Choreography, Co-ordination and Event-Management of Entertainment.
Casino Shows and Corporate Events around the world have been enhanced by the Direction and Co-ordination of POPSET, drawing from their wide network of Australian and International artistes to deliver the very best in entertainment.

Experience, creativity, high quality and personal service has won POPSET eleven prestigious Awards for Entertainment Excellence, and the choreography and production of THE POPSET DANCERS gives them “the edge” that has made them first choice for hundreds of events and shows in Australia and Overseas.

The Popset Team

Deborah Graham-Loyd has had a long and respected career as a Dancer and Choreographer both in Australia and Overseas.
Deb was a regular on Australian television by the age of six, and after years of busy schedules with T.V. Commercials, Shows and Events, was chosen as “Solo Dancer” at the opening of the Sydney Opera House.
Years of successful work followed & her International acclaim and demand, widened.
Deb’s choreographic flair has enhanced countless Fashion & Stage Shows, Corporate Events & Cruise Lines, throughout Europe, England, Malaysia, USA and South Africa working in collaboration with major Event & Marketing Companies and Super Stars from “Stage & Screen”
It was only natural that Deb made the effortless transition into the roles of Event Producer & Artistic Director of Popset.
Her creativity, relentless exuberance, and respected knowledge of the Entertainment World make’s Deb one of Australia’s most credible names in the Industry!

Joel Rasmussen
Joel has performed and choreographed for international and Australian artists including Taylor Swift, Jessie J, Robbie Williams, Lunch Money Lewis, Ke$ha, Ricky Martin, Aston Merrygold, Redfoo, Kylie Minogue, Danni Minogue, DJ Havana Brown, Jessica Mauboy, Tonight Alive, Justice Crew, Tina Arena, Samantha Jade, Sneaky Sound System, Wynter Gordon, Ricki Lee, Timomatic, Prinnie, Stan Walker, Delta Goodrem & Megan Washington.
Joel worked on the last 6 seasons of XFactor and in 2014 and 2015, also choreographed for the Squared Division on the show. He has choreographed and creatively directed for Sony artists including Tonight Alive and Justice Crew and choreographed for international artist Lunch Money Lewis. Other choreography credits include the film ‘Threaded’ (Dir: Armand de Saint-Salvy), the hit TV show Dance Academy, the 20/20 cricket and So You Think You Can Dance.
TV credits include The Voice, MTV Awards, Nickelodeon Kids Choice Awards, Arias, The Morning Show, 7am, Sunrise, Hey Hey It’ s Saturday, Dancing With The Stars, The Deadly’ s, Funniest Home Videos, State of Origin and many more. Joel was also one of the top 20 finalists for channel 10’s SYTYCD 2014.
Professional musical theatre credits including Grease The Arena Spectacular (Nat Bassingthwaite, John Farnham), The Man From Snowy River and Hugh Jackman – The Boy From OZ. He was also one of 2 featured dancers for Opera Australia’s CARMEN and also performed as a member of Dein Perry’s Tap Dogs.
Movie credits include Happy Feet 2 (dir: George Miller), playing the role of Atticus and was a featured in the movie Goddess. He was the assistant choreographer for one of the highest grossing Bollywood movies of all time, DHOOM 3, alongside Dein Perry.

Cathy: Operations Manager

Becky: Deb’s PA, Dance Captain, & Stylist

Daniel: Dance Director, Choreographer, & Creative Assistant

Ebony: Social Media Co-ordinator

Haylee: Post Production Editor